old strengths with a new vigour

work done at Itu Chaudhuri Design / role creative direction, content development, design / client CG Power and Industrial Solutions Limited (formerly Crompton Greaves)

Crompton Greaves is amongst the world’s leading power and electrical engineering companies that provides end to end solutions for the transmission, distribution and conversion of power.

The company’s efforts over the year in review saw them emerge from a period of restructuring, refocussed on their strengths as an electrical company with a new energy and creative spark. It saw them develop new technologies leading to an evolution of new products and market opportunities. A thematic section celebrates these achievements by showcasing concise product overviews of some of their key projects. Presented with simplicity and power to shareholders, they reveal the true value the company continues to bring to its customers, industries and the country.

a visual style focussed on engineering

Close ups of products interspersed though the report amplify the scale and manufacturing strengths of the company. Their abstract, geometric compositions are echoed in the simplicity of diagrams and infographics found in the report. Captions and pullouts are “marked up” to create a sense of detailing and precision.